Personally, I think of the WTBS as a corporation. A business, interested in making money. I believe they have "seen the writing on the wall," young people exiting, more waking up, and KNOW that they must restructure, pure and simple, and have hired PR people, business savy people to help them slow the exiteers.
Videos, kids, less costs. Those Caleb & Sophia videos had my non-JW nieces afraid of their "My Litttle Pony" toys eager to toss them in the garbage in one showing of "Sparlock." Convinced that they were demonized, afraid out of their skins.
The other niece came back from a visit with PIMI grandma and grandpa afraid mom & dad would die at Armageddon if they didn't become JWs.. she was 4.
When WT had the "bright idea" that individual congregations "sign over" their Kingdom Halls to WT, "for liability sake, so 'in the future (the long term, well planned business decision future) they can sell them.
I think they will do something like:
sell off K Halls, make a video studio, move to Brazil, (the GB have been "taken to heaven, so obey their helpers") and either totally 'disappear with the cash, or merge (secretly) with another corporation and become a different business with whatever deception it takes.
We'll see.